HPA | Layout Design
Objective
For this project, I was tasked with creating a directional brochure to promote and provide information for sponsorship opportunities for HPA’s two-day event, while clearly communicating the value to potential sponsors.
Work Summary
Layout Design
Follow HPA’s Brand
Social Media
Eblast Layout
Role & Responsibilities
Served as the primary decision maker for the brochure’s visual direction, managing design choices from color palette to final layout to ensure a cohesive and effective result.
Process
-
Reviewed event details, sponsorship tiers, and existing brand materials to understand the audience and goals.
-
Established a cohesive visual system through color and typography to elevate the brochure while maintaining a professional tone.
-
Reorganized text and sponsorship information into a flow that is clear and guides the reader, and highlights key benefits.
-
Incorporated photography from past events to add authenticity and reinforce the event experience.
-
Delivered a polished brochure optimized for both print and digital use.
